Your sellers write it. You lose the sale.
Marketplaces are judged on whether a buyer can complete a purchase. When the buyer is an agent, thousands of inconsistent seller listings become thousands of places for the journey to die quietly.
Completion is the only metric
Nobody pays you for being mentioned. They pay you when the transaction goes through, so that's what we test.
Journeys, Not Pages
A listing that reads well and still can't be bought through is worth nothing. We test the whole path to checkout.
Seller-Level Quality
Failures roll up by seller, so you can see whose listings agents consistently can't complete a purchase from.
Variant Resolution
Size, colour, condition, bundle: the places agents most often pick wrong or abandon entirely.
GMV At Stake
Every failure pattern carries a GMV figure, so listing quality stops being a subjective argument.
Listing quality, finally measurable
Every marketplace has a listing-quality programme and no good way to prove what bad listings cost. Agent completion rate gives you one: a hard pass/fail per listing, with the failing step and the GMV behind it.
- Automated agent runs across a representative sample of listings
- Failure classification by cause: variant, stock, price, blocked step
- Seller scorecards backed by replays, not opinions
- Detection of which agents are transacting versus just reading
- Repair suggestions you can push to sellers or apply centrally
- Continuous re-testing as listings churn
Fully autonomous agent checkout isn't settled yet
Agent payment rails have launched and then been pulled back. Today most agents research and refer, then hand the transaction to a human. Anyone telling you otherwise is selling you a 2028 problem.
Why it still matters now: the handoff is where you lose people. An agent that can't resolve a variant or reach your checkout doesn't hand the shopper to you. It hands them to a listing it could navigate. That's happening today, and it's measurable today.
When the rails do settle, you'll already know which of your listings pass.
Run an agent at a sample of your listings
You'll get the pass rate, the failing steps, and the sellers behind them.